Dance-pop singer Eivør announces new album ; shares new video and single

By Alex Brown - 20.7.20




Faroese electronica artist Eivør has released the video to accompany her new single, 'Sleep On It'. Directed by Einar Egils and shot on location in Iceland, the video also features actor Tómas Lemarquis (Blade Runner 2049, X-Men: Apocalypse). 'Sleep On It' is lifted from Copenhagen-based Eivør's forthcoming new album, “Segl” (due September 18, 2020) the follow-up to her widely-praised 2017 release “Slør”. Featuring a guest appearance from Ásgeir and co-production from Lana Del Rey collaborator Daniel Heath, “Segl” will be accompanied by an extensive 34 date international tour from Eivør, including 4 UK dates kicking off at London's Union Chapel on October 22, 2020.

Einar Egils' striking new video tracks the propulsive, elemental electronica of 'Sleep On It' to an apocalyptic scenario in a remote corner of the earth. Speaking about the ideas which played into the creation of the video, he explains; "The world has been ending for years, and here we find those who are left on our planet. They have been stuck in this loop of a party for as long as they can remember and are desperate for a solution. They will sacrifice Eivør, and by doing so they fall into their inevitable sleep, forever."

Speaking about the interplay between the video & the new track - which she wrote following a bad bout of insomnia - Eivør observes; "The video portrays a desperate and isolated situation. Sleep On It' is a song about making choices - it's like a late night flow of consciousness. Sometimes making a wrong choice might be the only way to eventually make the right one. This is the first song I wrote for my new album, and it was written during a sleepless night 3 years ago in my apartment in Copenhagen. Most of all this song portrays hope to me. Regardless of one's past, or "old habits", it's never too late to change".


2020 UK Tour Dates

22 October LONDON Union Chapel
23 October MANCHESTER Deaf Institute
25 October GLASGOW St Luke's





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