London-based trio PLYA reveals music video for ‘Fever’

By Alex Brown - 26.9.19



PLYA have revealed a brand new video for their gorgeous single ‘Fever’, taken from their Still In Love EP, available now. The visual premiered on Clash Magazine who called it "A gorgeous alt-pop moment...offering something minimal while letting lush emotional resonance flow-through".

‘Fever’ is an immersive and gentle dose of pop that expresses the emotional strain associated with toxic love and unhealthy relationships. The dark and brooding video emphasizes that expression, focusing on a protagonist who’s completely shut off from her senses as she pushes her pain outwards with hypnotic and enchanting movements.

"As soon as we finished writing ‘Fever’ we knew we wanted the visuals to complement the minimal sounding beat,” explain the band. “We messaged a dancer friend, Laetitia Lawrence, with the track to see if she was into it and she came straight back to us with a few movement ideas. It was amazing to see our song being interpreted in such a different way creatively and we knew instantly that those movements would be the backbone of the video. Throwing in the blindfold was something we wanted to add to the narrative to encapsulate self-reflection.” 

‘Fever’ and previous single ‘Dynamite’ can both be found on PLYA’s EP Still In Love - a four-track collection that “explores different states of emotions, from love & self-reflection to desperation. Feelings that can heal you, break you down but ultimately make you feel alive”.

The title-track ‘Still In Love’ opens the EP with a dynamic hit, conveying the frustration and confusion of letting down your guard and losing face while the atmospheric ‘Ocean’ provides a wave of sensual melodies that sit with the emotive idea of feeling lifted and saved by someone.

The EP follows a string of releases throughout 2018 which introduced PLYA and their cinematic style. Their debut track ‘Thinking Of You’ quickly sparked attention, seeing them secure BBC London’s ‘BBC Introducing Featured Artist’ and excited tastemakers such as Q, NME, Rock Sound and Clash Magazine.

The Hype Machine Top 10 single ‘Feast My Eye’ was hand-selected by Sir Elton John for his Apple Music Beats 1 Radio show and was followed by the lustrous double release of ‘Innocent’ and ‘Addiction’. The tail end of the year saw the band team up with the Italian label Manifesto to release ‘Adrenaline’, which has now amassed over 2.5million Spotify streams.

PLYA have played sold-out shows across London and have supported the likes of Grammy-nominated artist K.Flay, R.LUM.R, The Aces and The Night Game in the UK and Europe, as well as festival appearances.


Follow PLYA online

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