Com Truise unveils teaser ALBUM 'Persuasion System' & shares title track

By Alex Brown - 17.4.19

Last month, Los Angeles' Com Truise unveiled his latest project, a mini-LP born from a new artistic process and approach, entitled 'Persuasion System', due out May 17 on Ghostly International. After sharing "Existence Schematic", Com Truise shares the record's title track.

'Persuasion System' is about duality - melancholy + optimism, then + now - which permeates throughout the 33-minute widescreen collection. It's about settling into a new period marked by change - on this planet, in the present - and the LP is Com Truise's most grounded work to date.

Com Truise is the nom de guerre of producer and designer Seth Haley, born-and-raised in upstate New York and currently working out of Los Angeles. His synth- and sci-fi-obsessed records are as infectious as they are expansive.

So far the story of Com Truise has relied on science fiction and abstract fact. Yet, with each release, alongside sonic refinement, comes an increasingly visible vapour trail to Haley’s own ontology. His long-awaited 2017 LP ‘Iteration’ brought to completion a conceptual space saga while also reflecting seismic life changes for the producer and designer. With mini-LP ‘Persuasion System’, Haley leaves the past narrative behind, settling into a new period marked by change — on this planet, in the present.

The project began as an experiment. Haley switched digital audio workstations, rebuilt his palette of sounds, and tasked himself with simply trying it out. The exercise freed him of expectations and permitted a process that echoed the tones of more immediate external environments. A gravity had seeped in; resulting material shifts between bleakness and sublime suspense, awe at the expanse of existing, in looking back and letting go. “It’s a sort of sad smile and a wave goodbye but at the same time hello, a 'welcome to your life’ moment,” Haley says.


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