Com Truise Announces NEW ALBUM ‘Persuasion System’

By Alex Brown - 6.3.19


Com Truise has announced details of a new mini-album, ‘Persuasion System’, to be released on May 17th via Ghostly International. Along with the announcement he has shared a first taste entitled “Existence Schematic.”

A duality — melancholy + optimism, then + now — permeates this 33-minute widescreen collection. “Existence Schematic” takes flight at night, “looking down at the landscape,” explains Haley, “seeing the lights in a schematic sort of way, wondering who or what is looking back up at me wondering the same things I am, the impact of a single existence, the end, the beginning, where it’s gone and going.”

Com Truise is the nom de guerre of producer and designer Seth Haley, born-and-raised in upstate New York and currently working out of Los Angeles. His synth- and sci-fi-obsessed records are as infectious as they are expansive.

So far the story of Com Truise has relied on science fiction and abstract fact. Yet, with each release, alongside sonic refinement, comes an increasingly visible vapour trail to Haley’s own ontology. His long-awaited 2017 LP ‘Iteration’ brought to completion a conceptual space saga while also reflecting seismic life changes for the producer and designer. With mini-LP ‘Persuasion System’, Haley leaves the past narrative behind, settling into a new period marked by change — on this planet, in the present.

The project began as an experiment. Haley switched digital audio workstations, rebuilt his palette of sounds, and tasked himself with simply trying it out. The exercise freed him of expectations and permitted a process that echoed the tones of more immediate external environments. A gravity had seeped in; resulting material shifts between bleakness and sublime suspense, awe at the expanse of existing, in looking back and letting go. “It’s a sort of sad smile and a wave goodbye but at the same time hello, a 'welcome to your life’ moment,” Haley says.


‘Persuasion System’ will be released on May 17th via Ghostly International. Pre-order here:

‘Persuasion System’ track list:
1. Worldline
2. Persuasion System
3. Gaussian
4. Ultrafiche of You
5. Kontext
6. Existence Schematic (YouTube | Soundcloud)
7. Laconism
8. Privilege Escalation
9. Departure

North American tour dates:
03.21 Pomona, CA - The Glass House
03.22 Los Angeles, CA - 1720
03.23 San Francisco, CA - Great American Music Hall
03.24 San Jose, CA - The Ritz
03.25 Sacramento, CA - Harlow's
03.27 Portland, OR - Doug Fir Lounge
03.28 Vancouver, BC - Fortune Sound Club
03.29 Seattle, WA - Neumos
04.02 Minneapolis, MN - Fine Line Music Cafe
04.03 Chicago, IL - Lincoln Hall
04.04 Toronto, ON - The Mod Club
04.05 Montreal, QC - Theatre Fairmount
04.06 Boston, MA - Brighton Music Hall
04.06 Boston, MA - Brighton Music Hall
04.10 Philadelphia, PA - The Foundry
04.11 Brooklyn, NY - Elsewhere
04.12 Washington, DC - Union Stage
04.13 Baltimore, MD - Ottobar
04.16 Atlanta, GA - Terminal West
04.18 Houston, TX - The Studio at Warehouse Live
04.19 Austin, TX - Barracuda
04.21 Dallas, TX - Trees
04.23 Englewood, CO - Gothic Theatre
04.24 Salt Lake City, UT - Metro Music Hall
04.26 Phoenix, AZ - Crescent Ballroom
04.27 San Diego, CA - Music Box


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